Okay…It’s NOT All About the Fans

Starlite had a large fan base when we started their social media campaign, but what they struggled with was how to get that fan base to engage with their brand and restaurant.  We came up with some great contests, coupons, and content that would make their fans want to spread the word of their great experience with Starlite Coney Island.

One of the more successful contests we produced was a poll asking what was better – coneys or hamburgers.  There was well over 100 votes and over 80 comments.  The winning food became a “Facebook Special” the following week.

Look Whose Talking

The graphs start when we began the Facebook social campaign on February 1st, 2012. On January 30th, Starlite’s page had 80 people talking about it each week.  Today, it has over 300 fans talking about the amazing experience and food they have at Starlite every week.

In Summary

Working with Kosta, owner of Starlite, we successfully created a social media campaign that not only has created a rapidly growing fan base, we have increased sales producing a high return of investment for Starlite.

Become a fan and share your Starlite experience!

Use them for:

• Websites & Online Advertising
• Business Card
• Newspaper
• Brochures
• Print Media

The options of these versatile pictures are endless!

This is the second video we have produced for the very talented DJ UrbanKris.  In the previous video we produced, we created an emotionally impactful video catered to weddings.  This time, it was all about fun and dancing.

Equipment Used:

• Canon 7D
• Canon t2i
• Canon 50mm f/1.4

To complete this project, we used:

• 2 Canon DSLRs
• Manfrotto Monopod
• Tilt-Shift lens
• 11-17mm Tokina lens
• 50mm 1.4 Canon lens

Some cool features:

• Users can sign in with their Facebook account
• Vendors and Brides create their own post waiting approval from the administrators
• Brides can “love” their favorite posts, which counts as a vote and saves their selections to a “love list”

Check it out at MiWeddingBlog.com

We used a GoPro for the shots attached to the hockey stick, and were able to use a tripod and swing it around on the ice.  In this particular shoot, we decided to shoot in 60fps in case the footage needed to be slowed down due to bumps in the ice, however the footage came out very stable!

We created this video for Christman Company in Lansing, Michigan.  They host an award show every year and this year they wanted to spice it up!

We worked with Angela, their Marketing and Corporate Communications VP, and created a unique, entertaining, and memorable video!

Boy Scouts of America asked us to make a promo video for Camp Holaka in Lapeer, Michigan.  The target audience was both parents and children.

Equipment Used:

• Canon t2i
• Canon 7D
• Lenses: Canon 50mm f/1.4, Canon 70-300 f/4.5-5.6 IS, Sigma 17-70mm f/2.8-5.6
• DP Slider
• Glidecam HD-4000
• Manfrotto Monopod
• Manfrotto Tripod

We were fortunate enough to be a part of this years Tumors Suck Paintball Event ran by Mass Kickers, an organization for cancer patients and survivors whose goal is to kick cancers butt.

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